Web Survey Bibliography
Title Survey Gamification: Old Wine in New Bottles?
Author Baker, R. P.
Year 2011
Access date 03.07.2013
Presentation
Abstract
An underappreciated aspect of survey gamification is that it refocuses us on the key elements of question wording and overall questionnaire design.
Access/Direct link
Conference Homepage (presentation) /
Market Strategies Homepage (video of presentation)
Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations